I’m proud to announce that the redesign of the Lithik Systems Inc. web site was recently featured on Creative Latitude’s GRAPHIC make-over section. Lithik Systems specializes in providing regulatory compliance and security services for IT systems. In short, they develop top-of-the-line systems to keep your electronic information safe and secure. And more importantly, if you’re a financial institution, they keep you in great standing with the FDIC.
This project was particularily enjoyable for me for a couple of reasons. Firstly, I’ve know Karl Fox, the man behind Lithik Systems, for a number of years. Not only is he a great guy with loads of integrity, but he’s an outright master at running an IT business. Not only does he know what he’s doing, but his staff is a clone of him, in both knowledge and values. It was a great opportunity to work with a company that has such an upside like Lithik does.
Secondly, they provided me tons of creative freedom to do what I do, and trust to do it well. Karl and Ron Kremm (the two I worked with directly) had a great vision for what they wanted the Lithik site to accomplish. With their vision and direction, I was able to explore ways to execute their goals visually. I think the end result speaks for itself, and everyone involved is pleased.
Lithik is a great example of a company that isn’t afraid to let people do their job well, and they provide the environment to allow that to happen. I’m not advocating that businesses be uninvolved in their communications and marketing materials, whether its web, print, or other. Those things are the face of the company, and it’s important that they have a voice of what that is. What I am advocating is that businesses should not micromanage the creative process. To me it seems pointless to spend money on creative services, whether staff or outsourcing, if you don’t trust them, and give them the freedom, to do their job. I’ve seen, and personally been involved in, enough projects that fall flat because the creative force isn’t allowed to be just that — a creative force. Let people do their job, that’s what they’re paid to do. Then you will learn if your money was spent well or not.
Thanks again to Karl, Ron, and the entire Lithik staff. It was a real pleasure working on this project for me.